7 Best Sales Funnel Builders in 2026

We scored each tool on the same five criteria we use across StackPicks: value for money, free plan depth, ease of start, feature depth, and docs and support. Full details are on our methodology page.

Two notes on how to read this list. First, we quote monthly billing prices unless stated otherwise; annual billing typically cuts 15 to 20 percent off. Second, we only make first-hand claims about Systeme.io, because that is the platform our own funnels run on. Everything else is based on what the vendors publish.

Only one tool on this list has a permanent free tier. Every other entry requires a paid plan after a short trial, which is worth knowing before you build anything you cannot export easily.

Systeme.io is the platform we use ourselves: we run our own opt-in and sales funnels on it, so this is the one pick on this list grounded in current first-hand use rather than spec sheets alone.

The free plan is the deepest in the category. It includes 3 sales funnels, 2,000 contacts, unlimited email sends, 1 course, 1 blog, and 1 custom domain, with 0% transaction fees on sales. Paid plans stay cheap: Startup is $17 per month for 5,000 contacts, unlimited funnels, and 5 courses; Webinar is $47 per month with 10,000 contacts; Unlimited is $97 per month with no contact cap. Annual billing adds two months free.

The trade-off is polish. The page editor is functional rather than slick, and the template library is smaller than ClickFunnels'. At this price we find that trade easy to accept. You can start on the free plan here: try Systeme.io free, or read our full Systeme.io review.

ClickFunnels remains the biggest name in funnel software, and its feature set is still funnel-first: one-click upsells and downsells, order bumps, A/B split testing, and a large template library, with courses and email marketing included in the same account.

Pricing is the sticking point. The Launch plan costs $97 per month ($81 per month billed annually) for unlimited funnels, 10,000 contacts, 3 courses, 5 custom domains, and 2 team members. Scale is $197 per month with 75,000 contacts, and Optimize is $297 per month with 150,000. There is no free plan, only a 14-day trial backed by a 30-day money-back guarantee.

That puts ClickFunnels at roughly five times the price of Systeme.io's Startup plan for a broadly similar core toolkit. It can still be worth it if you want its checkout and testing features or its large user community. We break the two down side by side in Systeme.io vs ClickFunnels.

GoHighLevel (sold as HighLevel) is built for agencies and consultants who run funnels for clients. The Starter plan costs $97 per month and includes 3 sub-accounts with unlimited contacts and unlimited users. That sub-account model is the structural difference: each client gets an isolated workspace. The Unlimited plan at $297 per month removes the sub-account cap and adds basic API access, and Agency Pro at $497 per month adds SaaS mode, which lets you resell the platform under your own brand and rebill usage with a markup.

Beyond funnels it bundles a CRM with pipelines, SMS and calling, appointment booking, and reputation management. Note that phone, SMS, and AI usage are billed separately on top of the subscription, so real monthly costs run above the sticker price. There is a 14-day free trial and no free plan.

For a solo creator running one business, this is more machinery than needed. For client work, it replaces several separate subscriptions, which is why it earns the agency slot.

Kartra is an all-in-one platform in the same spirit as Systeme.io: pages, funnels, email, checkout, membership sites, surveys, a helpdesk, and calendar booking under one login. Its distinguishing feature is campaigns that install as complete packages of pages, sequences, and automations, which shortens setup for common funnel types.

The 2026 entry point is the Essentials plan at $59 per month ($52 per month on annual billing), capped at 500 contacts, 10,000 emails per month, 5 pages, and 1 product. Those caps are tight, so most active sellers will need Starter at $119 per month ($99 annual) for 2,500 contacts, unlimited emails, and unlimited pages and products. Growth is $229 per month ($189 annual) with 12,500 contacts. There is no free plan; Kartra offers a 14-day trial and a 30-day money-back guarantee.

Kartra makes sense if you want everything in one place and value the done-for-you campaign structure enough to pay several times Systeme.io's price for it.

Kajabi is the strongest option here when the thing your funnel sells is a course, coaching program, or community. Course delivery, communities, podcasts, and payments are native to the platform, and its funnels ship with templates written for knowledge products.

Pricing reflects the premium positioning. The entry Kickstarter tier is $69 per month ($55 billed annually) but allows only 1 product and 250 contacts, so treat it as a testing tier. Basic at $179 per month ($143 annual) is the realistic floor, with 5 products and 2,500 contacts. Growth is $249 per month ($199 annual) with 25,000 contacts, and Pro is $499 per month ($399 annual) with 100,000. Kajabi offers a 30-day free trial but no free plan.

If courses are a side offer rather than your main product, Systeme.io hosts basic courses starting at $0 and will leave more margin in your pocket.

GetResponse approaches funnels from the email side. It began as an email marketing platform, and list management, automation, and segmentation remain its core. Prebuilt conversion funnels (lead, sales, and webinar) sit on top of that foundation.

Plans are priced by list size. At 1,000 contacts, the Starter plan is $19 per month, but it does not include funnels and allows only 1 automation workflow. Sales funnels arrive with the Marketer plan at $59 per month ($48.38 annual), which also unlocks unlimited automation and abandoned cart recovery. The Creator plan at $69 per month ($56.58 annual) adds full conversion funnels, a website builder, a course creator, and webinars for up to 100 attendees. There is a 14-day free trial and no permanent free plan.

Pick GetResponse if your email list is the asset and funnels are a supporting tactic. If you are choosing a platform mainly to publish a newsletter, our best newsletter platforms roundup is the better starting point.

Leadpages is a landing page specialist rather than a full funnel platform. For page-level conversion work on paid traffic it is the strongest builder on this list: A/B testing, dynamic text replacement that matches page copy to ad keywords, conversion analytics, and unlimited traffic on every plan.

It is no longer a budget option. After a 2026 repackaging, the Grow plan costs $99 per month (discounted to $49 for the first month at the time of writing), Optimize is $199 per month, and Scale is $399 per month, with about 20 percent off on annual billing. A separate stripped-down tier for simple static pages starts at $10 per month for 5 pages. There is a 7-day free trial and no free plan.

Because Leadpages does not try to replace your email platform, most users run it alongside a separate email tool, so budget for two subscriptions when comparing it against the all-in-one options above.

Our picks by situation, using July 2026 pricing:

• Best free funnel builder: Systeme.io's free plan, the only permanent free tier on this list.
• Cheapest paid plan: Systeme.io Startup at $17 per month.
• Best for agencies: GoHighLevel Starter at $97 per month, for its sub-account model.
• Best for courses and coaching: Kajabi, realistically from $179 per month on Basic.
• Best for email-first businesses: GetResponse Marketer at $59 per month.
• Best for paid traffic landing pages: Leadpages Grow at $99 per month.
• Biggest template and community ecosystem: ClickFunnels from $97 per month.

If you are starting from zero, our advice is simple: build your first funnel on a free plan, prove the offer converts, then decide whether a pricier tool earns its subscription. Our walkthrough shows the whole process: how to build a sales funnel for free.